Products have features! and upgrades! and widgets! and lots! of! exclamation! points! They are frequently cool widgets! and features! – so many that it can seem overwhelming.
Tools just work. You don’t need to know the feature list of a tool; you just use the damn thing. It works.
The first is used to sell things.
The second is used by the people who use things.
Know whom you’re talking to, and which of the two they’re most interested in hearing about.
(Yes, this strongly parallels the difference between rote mastery and understanding mastery.)