The popularity of memes may be related to the myth and cult of “multitasking”.
It is one of the biggest mis-namings of all time.
So there’s this thing called “Benford’s Law” – and I think that it might be super useful in determining when people aren’t completely honest in survey research.
I originally wrote this as science fiction. Given how many of us seem ready to give our consciousness over and become unthinking zombies… well, I’m not sure how fictional it is anymore.