Seriously. Color this a huge change in priorities for me – and simply because of this:
From the page:
The eBooks you buy with Kobo are yours. You’re free to read them on the most popular open devices. Or, you can buy books from other eBook retailers and read them with Kobo. The choice is yours.
And that is what a retailer is supposed to do. Huzzah!
This is what swayed me to Kobo when I bought my first ereader, and what keeps me with them.