Re: "pool" of money – I hope so. It's probably the most likely, as it'll keep some of the heat off of them for longer.

I don't think it's going to drive people back to print, though. The problems around print aren't going to go away… and from the reader experience, this is a bonus, not a detriment.

My main concern is further down the line, as Amazon (or any company) gets more and more of a market share.