HOWTO Roll your own BookStub program

The always awesome Writer Beware recently ran a bit about Author Solution’s new marketing strategy – BookStub.  Here’s the skinny:  it’s a neat idea, but waaaay overpriced (over a grand).

How neat of an idea?  As some folks have pointed out in the comments, it’s so neat that Dean Wesley Smith first proposed it well over a year ago, and I gave step-by-step instructions (now updated with instructions for the QR code part) back in April.

Sure, it takes a little bit of time to do it by yourself.  But my cost-per-unit ($0.20-$0.50) is a wee bit different than the $60 per unit that BookStub ends up costing.

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