"Following the principle I went over yesterday, I then go and buy the rest of the goblin books."

So in order to make this work, it sounds like the creator would not only have to keep up a steady stream of new content (which I agree is a useful thing), but also do the personal outreach to connect with readers? This worries me, because I consider myself someone who's fairly active at trying to make those connections, but when I compare blog and web site hits to overall sales, it looks like the number of people I get any sort of personal connection with is only a fraction of my overall readership.